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Social Media Toolkit



#GivingTuesday

Help Friends of the Smokies make new friends!
Facebook Toolkit | Instagram Toolkit | Twitter Toolkit

This year, we’re providing images and text so you can share why you’re giving to support the Great Smoky Mountains National Park and inspire your friends on social media to become Friends of the Smokies! Giving Tuesday is Dec. 3 but there’s no need to wait! Go ahead and start sharing today.


Facebook

Donations to US nonprofits on Dec 3rd could be matched up to $100K by Facebook starting 5am PST/8am EST. Each individual donor can have up to $20,000 matched. There are no processing fees on Facebook so 100% of your donation will support the Great Smoky Mountains National Park!

Ready to share?

Here are Profile Photo Frames, Sample Posts and resources for starting your own #GivingTuesday fundraiser!

PROFILE PHOTO FRAME

Add one of our #GivingTuesday frames to your profile pic! It’s super easy. Just choose your frame and click on the link.(Be sure to log into your Facebook account.)
Facebook Profile Frame for Giving Tuesday

Click HERE to get this profile frame.

Facebook profile frame with giving tuesday hearts

Click HERE to get this profile frame.

SAMPLE FACEBOOK POSTS

We created images and sample text to help you share why you’re supporting the Smokies!
Announcement Sample Text:
Dec 3rd is #GivingTuesday. This year, I’m asking my friends to become Friends of the Smokies! Join me in supporting the Great Smoky Mountains National Park. Donations to @smokiesfriends on Dec 3rd could be matched up to $100K by Facebook starting 5am PST/8am EST.

Day of Sample Text:
Today is #GivingTuesday and I’m giving to Friends of the Smokies! [Share why you love the Great Smoky Mountains National Park.] I hope you’ll join me in supporting the park. Go to the @smokiesfriends Facebook page to donate (Facebook could match your gift!) or make a contribution online: https://friendsofthesmokies.org/donate.

‘Why I Give’ #GivingTuesday Photos
When you find an image you love, save it to your computer or mobile device, then upload the photo to your Facebook post.

 

 

 

 

 

 

#GIVINGTUESDAY SPOTLIGHT PROJECT

Share this post to help highlight an important project we hope to fully fund this giving season.
Sample text & photo:

Your #GivingTuesday contribution will make the John Oliver Cabin Trail in Cades Cove accessible to visitors with disabilities. National parks belong to ALL Americans so let’s make it possible for everyone to engage with the rich collection of stories and resources that reflect our heritage and diversity. Donate online: https://friendsofthesmokies.org/product/givingtuesday

 

START YOUR OWN FUNDRAISER

Create a Facebook fundraiser and share it with your friends on #GivingTuesday. Creating a fundraiser is easy and we welcome fundraisers with any goal amount. Start HERE Facebook will walk you through the set up.

Sample Fundraiser Cover Photo

Sample Description
Help me reach my #GivingTuesday goal for Friends of the Smokies so we can protect and preserve the Great Smoky Mountains National Park! Giving Tuesday is a global giving moment to support the causes we love. Donations to Friends of the Smokies on Dec 3rd could be matched up to $100K by Facebook starting 5am PST/8am EST.


Instagram

SAMPLE INSTAGRAM POSTS

We created images and sample text to help you share why you’re supporting the Smokies!

Announcement Sample Text:
Dec 3rd is #GivingTuesday. This year, I’m asking my friends to become Friends of the Smokies! Join me in supporting the Great Smoky Mountains National Park.
#GivingTuesday2019 #FriendsoftheSmokies #GSMNP #GreatSmokyMountains

Day of Sample Text:
Today is #GivingTuesday and I’m giving to Friends of the Smokies! [Share why you love the Great Smoky Mountains National Park.] I hope you’ll join me in supporting the park. Donate online: friendsofthesmokies.org/donate.
#GivingTuesday2019 #FriendsoftheSmokies #GSMNP #GreatSmokyMountains

‘Why I Give’ #GivingTuesday Photos
When you find an image you love, save it to your computer or mobile device, then upload the photo to your Instagram post or story.

 

 

 

 

 

 

#GIVINGTUESDAY SPOTLIGHT PROJECT

Share this post to help highlight an important project we hope to fully fund this giving season.
Sample text & photo:

Your #GivingTuesday contribution will make the John Oliver Cabin Trail in Cades Cove accessible to visitors with disabilities. National parks belong to ALL Americans so let’s make it possible for everyone to engage with the rich collection of stories and resources that reflect our heritage and diversity. Donate online: friendsofthesmokies.org/product/givingtuesday
#GivingTuesday2019 #FriendsoftheSmokies #GSMNP #GreatSmokyMountains


Twitter

SAMPLE TWEETS

We created images and sample text to help you share why you’re supporting the Smokies!

Announcement Sample Tweet:
Dec 3rd is #GivingTuesday. This year, I’m asking my friends to become #FriendsoftheSmokies! Join me in supporting the Great Smoky Mountains National Park @SmokiesFriends.

Day of Sample Tweet:
Today is #GivingTuesday and I’m giving to #FriendsoftheSmokies! I hope you’ll join me in supporting @SmokiesFriends. Donate online: friendsofthesmokies.org/donate.

‘Why I Give’ #GivingTuesday Photos
When you find an image you love, save it to your computer or mobile device, then upload the photo to your tweet.

 

 

 

 

 

 

 

 

 

#GIVINGTUESDAY SPOTLIGHT PROJECT

Share this post to help highlight an important project we hope to fully fund this giving season.
Sample text & photo:

For #GivingTuesday help fund the John Oliver Cabin Trail Accessibility project. National parks belong to ALL Americans so let’s make it possible for everyone to experience this popular #smokies destination in #CadesCove. Donate to @SmokiesFriends: friendsofthesmokies.org/product/givingtuesday